The Mission

Jessica Lopez, the owner and stylist, intends to construct a neighborhood salon that exudes a warm and inviting atmosphere, perfectly aligned with her zen yet playful vibe, ensuring utmost comfort for her clients.

The Process

To enhance the salon’s image, we recommend modernizing the color scheme, I suggested using modern earth tones with a touch of rose gold to add a pop of sophistication.

To create a classy and comfortable ambiance, I proposed designing a logo that reflects these qualities. Additionally, I suggested creating secondary logos for aesthetic purposes.

Finally, I provided Jessica with a brand sheet guide that includes font options, color codes, and grid aesthetics to ensure consistency across all branding materials.

The Results