The Mission

Brandi Tinoco, the owner and event planner, approached me seeking an enhanced logo and a comprehensive brand package. She conveyed her desired vibe as sophisticated, enjoyable, and lively.

The Process

To enhance the overall brand image, I approached the project with the following steps:

1. Conduct thorough research on competitors and businesses that align with her brand’s vibe to gain inspiration.
2. Revamp the current color scheme of purple and gold to more contemporary and lively colors such as plum and deep gold.
3. Design a logo that retains the “bee” effect while adding an elegant touch. Additionally, create a mini logo for aesthetic purposes.
4. Provide a comprehensive brand style guide that includes font choices, color codes, and grid aesthetics. This will ensure consistency across all brand materials.

By implementing these steps, I elevated the brand’s visual identity to make it stand out in the market

The Results